MultiChoice Nigeria has reiterated its commitment to developing the African creative ecosystem.

Dr Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, disclosed this during the 14th Career Day Conference hosted by the Bridge Leadership Foundation in Calabar, Cross River.

“MultiChoice is committed to developing the creative ecosystem through initiatives like the MultiChoice Talent Factory, which thousands have benefited from across three regions and 13 countries in Africa,” she said.

Tejumola spoke on “Retooling Youth Talent and Creativity for the Future”.

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She highlighted the evolution of technology and its impact on various industries and careers, noting the transition in mobile technology, film and its implications for the future of work.

She advised young people to focus on training, internships, personal development and cultivating the right character for their future.

She also emphasised MultiChoice’s role as a key ecosystem enabler.

“Through the Africa Magic Viewers’ Choice Awards (AMVCA), we have created over 30,000 jobs, presented 300 awards and invested over N9 billion in the project.

“This underscores our commitment to fostering the creative economy,” she said.

Also, John Ugbe, Chief Executive Officer of MultiChoice, West Africa, advocated a collaborative strategy involving all stakeholders in the creative space to maximise opportunities for youths.

“The theme for this gathering, “The Creative Economy: Building Nigeria’s Future Through Youth Innovation” , is not only timely but also critical to the future of our nation.

“Globally, the creative economy is valued at $2.2 trillion, with Nigeria’s creative economy currently contributing $1.4 billion. Despite this, there is a significant opportunity for growth in our creative sector.

“To support and sustain the wave of innovation among young people, we need to establish policies, provide legal and intellectual property protection, and foster public and private sector collaboration.

“An inclusive approach to youth development is essential. We must work together across sectors to unlock the full potential of our young people.

“At MultiChoice, we believe in investing in the future of content and productions through training and capacity building. Our initiatives, such as the MultiChoice Talent Factory, have trained thousands of young filmmakers across Africa,” he said.

Sen. Liyel Imoke, Founder of The Bridge Leadership Foundation and a former governor of Cross River, commended the resilience and creativity of Nigerian youths, urging stakeholders to invest in their potential.

“For the past 13 years, The Bridge Leadership Foundation has hosted this summit to connect young people with opportunities to learn from industry leaders, sharing in their challenges, success stories, and opportunities,” he said.

“The Nigerian economy transcends geographical borders. I encourage our youth to hone their talent and seize the opportunities

“Technology has democratised access, allowing young people to benefit from the creative economy regardless of their location,” he said.