Coca-Cola Co has launched a range of spirits mixers under the Coca-Cola trademark.
The Coca-Cola Signature Mixers, which will be distributed in the UK by Coca-Cola European Partners, comprise four drinks, designed to be mixed primarily with premium dark spirits.
The range was created in collaboration with bartenders and will be targetted at on-premise staff in a marketing campaign. It will also be available in supermarkets.
“We have started to see strong growth in dark spirits like whisk(e)y and rum,” said Simon Harrison, VP of commercial development at CCEP GB. “A brand like Coca-Cola innovating in this segment with complex flavours and distinct pack design – in keeping with our heritage – will bring more interest and curiosity to an exciting sector.”
The range includes Coca-Cola Signature Mixers Smoky Notes which contains Ylang Ylang, dried fruit and warm brown spices, with hints of oak; Coca-Cola Signature Mixers Spicy Notes which is being mixed with lime, ginger and jalapenos; Coca-Cola Signature Mixers Herbal Notes – blended with dill leaves, citrus and lemongrass; and Coca-Cola Signature Mixers Woody Notes – a tart citrus flavour provided by patchouli, yuzu and basil among others.
Samson Oyedeyi
