Coca-Cola, in a bid to expand its presence in the functional drinks market, is adding to its UK drinks line up from today, April 10 with the arrival of its low-calorie water brand in both lemon and lime iterations for the summer market.
Aquarius is a low-calorie range of flavoured drink that Coca-Cola claims contain minerals that help performance.
It comes in two flavours: lemon with zinc, which it says contributes to normal cognitive function, and lime with magnesium, which helps reduce tiredness and fatigue.
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The General Manager, Coca-Cola Great Britain and Ireland, Jon Woods, said: “We are continually looking for ways to expand our portfolio and give people a wider choice of drinks to suit different tastes, lifestyles and occasions.
“Aquarius provides a new great-tasting option for everyday moments when you are looking for a revitalising way to hydrate, with added minerals, and will play an important role in our ambition to continue to offer consumers more choice.”
Aquarius was first introduced in Japan in 1983 as a grapefruit-flavoured drink.
Distribution was expanded to Spain and Portugal in 1991 and it is now available in more than 15 countries including Brazil, Chile, the Netherlands and Thailand.
It is set to be the official drink of the 2020 Summer Olympics.
In the UK, the drink comes in recyclable 400ml and 900ml bottles. The packaging doesn’t include any Coca-Cola branding and comes with the tagline ‘beyond hydration’, which sits beneath the brand logo.
Aquarius is available in selected stores nationwide and will be supported by a fully integrated marketing campaign from May.
All packaging will be 100% recyclable as part of Coca-Cola’s commitment to reduce plastic waste.
Yetunde Adegoke
