-By Oriade Ayomide


As part of its 120th anniversary celebrations, FBN Holdings Plc on Monday unveiled a new corporate identity for the holding company as well as all its subsidiaries. The new identity has the picture of the head of a big and mature elephant that looks serious in motion and this according to the bank reflects its strategic direction, and the bank’s readiness to meet the future needs of the market.

The Chief Executive Officer, FBN Holdings, Mr. Bello Maccido speaking at the unveiling ceremony said the new identity was an important milestone as well as the culmination of much hard work by the company.

In his word: “We are committed to building a financial institution that consistently supports growth and that celebrates and showcases the unique characteristics of the diverse nations on our continent.
We believe that our continued success will be built on the principle that we will add value nationally, regionally and at continental level. Our customers have always come first and each and every change that we implement as a group is designed to ensure that continues.”

On the significance of the change in the bank’s logo, the Head, Marketing and Corporate Communications, First Bank of Nigeria, Mrs. Folake Ani-Mumuney said the “refreshed identity embodies our internal values and the direction we are headed in as a group, like the iconic elephant, which signifies strength and resilience, two of the greatest traits to have as an individual, as an institution and as a nation.”

She stressed that since 1894 when  First Bank was created, the financial institution has established itself as a brand of strength and dynamism, with the vision to be the leading international financial services group in Africa.