X3M to Extend Its Marcomm Genius to Dubai, Kenya to mark 10th anniversary

Babaeko said that the agency, in the past 10 years of operations, had remarkably transformed Nigerian brands into international businesses. He noted that due to digital disruption, the business of advertising has become more complex.

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Steve Babaeko. -Founder, Extreme Ideas

X3M Ideas, a proudly Nigerian full-service marketing communications agency, has unveiled plans to extend its high-value creative and strategic services to Dubai, Kenya and Congo Brazzaville. This is. in part, to commemorate its epochal 10th anniversary.

The Founder, X3M Ideas, Mr Steve Babaeko, revealed this in a statement in Lagos on Friday.m According to him, the company which began operations in 2012 has recorded tremendous success and transformed the Nigerian advertising landscape.

He said that the X3M had remained consistent in delivering world-class marketing campaigns while promoting premium brand experiences through its investment in young creative talents.

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Babaeko said that beyond Nigeria, X3M Ideas had grown into a Pan-African agency. “On its fifth anniversary, X3M Ideas’ South African operation was set in motion and a year later, X3M Ideas began operations in Zambia. “By January 2022, the expansion project has berthed inNairobi, Kenya and Congo Brazzaville,” he said.

He added that by delving further into the middle-east market in Dubai, the 10-year-old agency has set the tone for the journey into the next decade.

Babaeko said that the agency, in the past 10 years of operations, had remarkably transformed Nigerian brands into international businesses. He noted that due to digital disruption, the business of advertising has become more complex.

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He, however, said that rather than focus on the challenges of consumer markets where the company operated, it saw more opportunities for growth beyond select countries in Africa.

“Dubai is a choice destination for businesses in Africa. “Wherever we see a need for innovative solutions for strategic communications, we go there and help businesses find their ‘X-factor’ and deliver quality service,’’ he said.

X3M Ideas emerged winner of the Marketing Communications Agency of the Year at the prestigious Brandcom Awards in 2020. The company since inception has executed marketing campaigns for brands such as Chivas, Beefeater, Access Bank, GOtv and Jameson in Zambia, Zimbabwe, Mozambique and Botswana.

X3M Ideas has a diverse portfolio of clients including Multichoice Nigeria, Globacom Nigeria, FrieslandCampina, WAMCO, Pernod Ricard Nigeria, Quidax, Abeg, Flutterwave, Otusca Nigeria, and the Lacasera Company, among others.

As X3M Ideas hoists the Nigerian marketing communications flag in other parts of the world, it is a great signpost for an even more vibrant future for other leading Nigerian brands to take a cue and set out to spread the greatness of Nigerian genius.