Tag: North America
NBCU passes $1bn in ad commitments for 2020 Olympics
NBCUniversal Media,(NBCU) has obtained more than $1bn national advertising commitments for the 2020 Olympics and expects to surpass the $1.2bn in national ad revenue it earned from the prior summer games.
Viacom and CBS complete merger valued at $28bn
American entertainment and television broadcasting companies, Viacom and CBS are officially back together, more than 13 years after splitting to form ViacomCBS. The two companies agreed on a merger valued at $28 billion in August.
Serena Williams launches jewelry line campaign
American tennis star and entrepreneur Serena Williams recently launched her own jewelry line, and on Tuesday, November 19, 2019 launched a creative campaign celebrating strong women will accessorize the line.
Twitter admits to using personal email addresses for advertising purposes
Twitter in a statement admitted it "inadvertently" used data meant for security purposes to target people with ads.
Disney to ban Netflix from running ads on TV network
The Walt Disney Company, popularly known as Disney is currently at odds with Netflix and Amazon over advertising deals in both traditional linear and streaming TV, highlighting the new complexities of today’s TV marketplace.
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140 Nigerian Manufacturers to receive N1bn single-digit interest loans to 140 from BOI
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Afreximbank to grow Nigeria’s creative economy in $200m deal – Musawa
The African Export-Import Bank is set to support the...