Diageo in collaboration with Guinness Nigeria, is transforming how alcohol consumers perceive and drink alcohol. The British multinational alcoholic beverages company's e-learning tool, DRINKiQ is a timely intervention to the growing concern of excessive alcohol consumption.

Nigeria’s lager market has in recent years become a major battle-ground for ‘share of throat’ and of course cultivation and retention of ardent brand loyalists. After painfully ceding the market-share of the lager sub-sector to Nigerian Breweries in recent years, Guinness Nigeria appears set to take the fight to different level as it ‘quietly’ launched its new lager brand, Guinness Gold.