Tag: Advertising
Browse our exclusive articles!
Disney to ban Netflix from running ads on TV network
The Walt Disney Company, popularly known as Disney is currently at odds with Netflix and Amazon over advertising deals in both traditional linear and streaming TV, highlighting the new complexities of today’s TV marketplace.
Social media ads spend continue to overtake print ads budget globally
Social media advertising will see 20% in ad spend boost in 2019 and will account for 13% of all global spend.
Coca-Cola extends 32-year UEFA Euro 2020 sponsorship
Coca-Cola has reaffirmed its faith in Uefa by extending its long-term partnership with the Euros.
AT&T Communications CEO, John Donovan to retire
The Chief Executive Officer of AT&T Communications, John Donovan has announced plans to retire from the company on October 1, 2019.
‘High quality’ journalism delivers greater ad viewability- World Media Group argues
An advertising study has shown a strong correlation between viewability and editorial standards. It found that ads displayed within examples of ‘quality journalism’ generated consistently better attention and viewability metrics, Net Imperative reports.
