Nigeria’s leading advertising media planning agency, Media Perspectives, has announced the appointment of Dr. Tayo Oyedeji as its Managing Director with effect from January 2014.

Dr. Oyedeji will provide strategic leadership and oversee the day-to-day operations of the agency. He brings 16 years of corporate and academic work experience spanning media advertising, management consulting, and financial services in Africa, Europe, and North America to his new position.

Until his recent appointment, Dr. Oyedeji was the General Manager/Chief Operating Officer at Credit Direct Limited, one of Nigeria’s top financial services company with annual turnover in excess of N15billion. He was responsible for managing the operations of about 1,500 employees in 50 branches across 24 states of the federation.

Before his foray into financial services, Dr. Oyedeji was the director of business development at MediaReach OMD where he pioneered the digital media business and was the head of the Etisalat account service team. He also worked in the media department of Ackermann McQueen, a full service agency in Oklahoma City, USA. He has worked for blue-chip clients like MTN, Intel, HP, Visa, Virgin, Etisalat, Guinness, Reckitt Benckiser, and GlaxoSmithKline.

In addition, Dr. Oyedeji was an Assistant Professor of Media Management and Economics at the University of Georgia, USA for three years and is an accomplished media scholar whose research on branding and brand equity management has been published in reputable journals like the American Behavioural Scientists, The International Journal on Media Management, and The Journal of Media Business Studies.

He holds a Ph.D. in Media Management from the University of Missouri-Columbia, USA and an MBA in General Management from Oxford University, UK. Dr. Oyedeji is happily married with children.