By Segun Oniyide
Thoroughbred Marketing professional, Mr. Onyekachi Onubogu has recently been elevated to the position of Executive Director (Commercial) by the Board of Promasidor Nigeria Limited, makers of the game-changing Cowbell Milk and other popular food products. Onubogu’s experience spans marketing and business development with cross-functional capabilities and continent-wide exposure across Africa. His almost 2 decades experience in the FMCG sector has seen him deliver excellently in various functions including: sales, marketing, finance and general management.
Kachi Onubogu joined Promasidor Nigeria Limited as General Manager- Marketing in 2010 and rose to become Commercial Director in January, 2013 overseeing sales, trade marketing and brand management. He holds a B.Sc. in Physics from the University of Jos in 1994 and obtained an MBA from the Gordon’s Institute of Business Sciences, University of Pretoria, South Africa. He also participated in the Advanced Management Program at the prestigious Wharton Business School (2012).
His marketing career is a tapestry of commitment to excellence with streaks of unyielding innovation and efficiency at achieving set goals. He started his career as Customer Business Development Executive at Procter and Gamble in 1995 and characteristically rose quickly through the ranks by dint of hard and smart work. Little wonder by December 1997 he was made Regional Sales Manager at Procter & Gamble leading a crack team to deliver on volume, distribution and visibility for the key brands within the company’s portfolio. The story has been no different in his short stay at Promasidor Nigeria Limited where Kachi Onubogu has earned the respect and admiration of Promasidor for being a great team leader with a high success quotient.