The Promo, which will run between January 27 and February 12, 2014, is designed to reward the customers of Infinix phones for the Valentine season.
The grand prize of the promo is an all-expense paid weekend getaway for a couple at a beautiful resort. Other prizes include a dinner for a couple at an exquisite Chinese restaurant and free movie tickets as consolation prizes.
To qualify for the promo, a consumer needs to buy any of the Infinix smartphones: X502 (Alpha Marvel), X402 (Alpha Diamond) or X570 (Alpha); write a short love note to their partner, post the love note on the Infinix Facebook page (www.facebook.com/Infinix Mobile) or drop with an Infinix in-store rep while indicating the IMEI of the phone bought and their contact details. Customers with the highest likes on facebook and the customer with the best love note submitted at the Infinix in-stores will be selected.
Speaking on the newly-launched promo, Peter Zhou, Infinix Mobility Head of Marketing, said the brand believes in the strengthening of relationships and therefore wants to use the opportunity of the valentine season to re-ignite bonds between couples.
“Infinix Mobility brand promise is to add fun to the way consumers communicate, work and play. In furtherance of this belief, we have designed this promo to encourage consumers to connect better with their spouses. If you look at the promo prizes — weekend getaway, dinner for a couple and movie tickets to the cinema, they were carefully selected to re-enact their love flame. We encourage the consumers to buy the Infinix smartphones and they could be the promo lucky winners”.