Following on the heels of a pitch organized by distillery giants, Euro Global Foods and Distilleries in the last quarter of 2013, HQSC, a frontline advertising agency and brand management consultants have been appointed to handle the multi-million Naira Spirits and Corporate accounts of the company.
According to Mr.Subroto Kar, Marketing Director of Euro Global, the management of Euro Global is investing billions of Naira to increase capacity, procure state of the art facilities and execute an effective backward integration programme for raw materials that will not only ensure that their brands are enjoyed by many more Nigerians throughout the country but will also provide direct and indirect employment opportunities for tens of thousands of Nigerians across the country.
HQSC presentation won the pitch due to its good understanding of Euro Global’s brief and HQSC’s deep insights and equally strategic and creative effective solutions based on effective research and data gathering.
Mr, Kar Noted that HQSC is being partnered by Euro Global to help in building on the significant successes of the company and its brands and optimize them to achieve set ambitious but lofty objectives.
HQSC, which has since commenced work in January of this year, has through its CEO and Head Consultant Mr.Nnanke Harry Willie, affirmed that the Euro Global vision for the Nigerian economy and the great brand assets in its array presents a unique opportunity to develop and entrench market leaders in the spirit and distillery space within a reasonably short period and it is poised to making a huge success of the relationship between Euro Global and HQSC on the one hand and between Euro Global brands and the target consumers as well as the Nigerian economy on the other.
Multiple award-winning Euro Global, which belongs to the Sona Group, is Nigeria’s fastest growing distillery company and its flagship brand Sabrina Gin has redefined the production and marketing for the Gin spirit category in Nigeria, providing leadership after only a few years of its introduction.Other brands in the Euro Global portfolio are Seaking Schnapps, Brave Heart Rum, Julius Tonic Wine, Amphora Wines, Savana Fruit Drinks and a host of others.
HQSC has a rich brand-building and brand optimization pedigree with a clientele that includes Zain (today’s Airtel), Cross River Carnival Commission, the Nigerian Governor’s Forum (Under then Governor Bukola Saraki), The Nigerian Institute of Architects, National Insurance Commission, UniCem, Mainstreet Bank Estate Company, Nigeria’s Nollywood Industry (on the recent Nollywood at 20 Celebrations) among many others.