By Alphonsus E. W
MarkMonitor, a market research firm in Nigeria, has announced the list of top brands in Nigeria across different sectors. The criteria used as benchmark to measure these brands include;
- Ability To Create Joy: Activating experiences of happiness, wonder, and limitless possibility.
- Ability To Create Connection: Enhancing the ability of people to connect with each other and the nation in a meaningful ways.
- Ability To Inspire Exploration: Helping people explore new horizons and new experiences.
- Ability To Evoke Pride: Giving people increased confidence, strength, security, and vitality.
- Ability To Impact Society: Affecting society broadly, from challenging the status quo to redefining categories.
- Ability To Generate Revenue: Minimum annual revenue of $100 million (₦15 billion).
Company Name |
Industry/ Product/ Service |
Comments |
|
Conglomerate |
Strong emerging brand. Has proven to be very resilient even in a difficult and crisis- ridden terrain. |
|
Telecommunications |
Largest CDMA Mobile Operator in the Country. The best survival story of crowding effect of the big GSM Firms. |
|
Banking and Finance |
Joined the Big League of Tier 1 Banks from Tier 3 few years ago. |
|
Manufacturing Metal Process |
Top largest non-oil (metal) exporter in Nigeria. Source key raw materials locally by assisting take metals off the street. |
|
Trade/ Retail Distribution |
Providing modern retail environment to Nigerians and alternative to the traditional market place. |
|
Food and Drinks |
Food and Drink behemoth. Saved the Country from the alarming spate of imported soft drinks. |
|
Conglomerate |
Reputed as the most reliable local building and construction firm; also a regional physical infrastructure giant as well. |
|
Automobile |
Rapidly becoming an indispensable auto brand in the equipment, machinery and logistics space of the Nigerian Economy. |
|
Conglomerate |
Reputed as the most reliable local building and construction firm; also a regional physical infrastructure giant as well. |
|
Agriculture Inputs and Machineries |
Grew to become the Largest Agricultural Input and Tech Firm in Nigeria over the last few years |
|
Real Estate/Building and Construction |
Currently the most reputed large indigenous construction company in Nigeria. |