ECOBANK ENCOURAGES CBN CASHLESS INITIATIVE WITH PROMO
In a bid to promote alternative payment channels to customers in line with CBN’s cashless policy, Ecobank Nigeria has unveiled card 4 prizes promo which will run for three months.
The promo will see customers of the bank winning prizes that includes sedan cars, all-expense paid trip to Brazil and scholarships valued N300, 000 each for different sets of winners to be drawn from different parts of the country.
Announcing the draws in Lagos, Ecobank head, Cards and e-banking, Tunde Kuponiyi said there will be three monthly draws and a grand Finale draw to be held in Lagos, Port Harcourt and Abuja simultaneously.
He disclosed that 15 winners will emerge monthly from the draws. Each of these winners will take home smart phones; LCD TVs; air conditioners; home theatres and power generating sets. There is also instant reward for customers who walk into any of the bank branches, pick up debit cards and activate them instantly.
On the modalities for the promotion, Kuponiyi explained that “a point based rating” will be utilized in choosing winning customers. This means that customers will be awarded points for every transaction done on the bank’s alternative channels.
The alternative channels, he stated, include cash withdrawals from Ecobank’s ATMs, Purchases on POS terminals and internet payments. He added that ‘Value Added Services’ (VAS), i.e. other transactions done via the ATM such as interbank transfers, quick teller bills payment amongst others will be counted as internet payments. However, withdrawals done on other bank’s ATMs will not attract any points.”