BRAND NUGGETS by Tom Peters
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of...
BRAND NUGGETS by Paul Heyman
The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of...
BRAND NUGGETS by Ray Allen
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are...
BRAND NUGGETS by John Sculley
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service- John Sculley, former CEO of Apple...
BRAND NUGGETS by Aliko Dangote
If you don't have ambition, you shouldn't be alive – Aliko Dangote, Africa's richest man.