AAAN Announces 2012 “LAIF AWARDS”
The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold the 2012 edition of the industry Creative Awards, tagged LAIF Awards. According to the President of the Association and Chairman of LAIF Management Board, Bunmi Oke, this year’s edition of the LAIF Awards will mark the seventh in the series of the Awards Ceremony which was instituted in 2006. The theme for the 2012 Awards is “The Best Get LAIF”.
The 2012, LAIF Awards will reward and recognize outstanding creativity, promote excellence in brand strategy development as well as create a platform for celebrating ideas.
The Association will have “glocally” reputable & international creative/ brand building personalities, from leading integrated marketing communication /creative agencies to serve as jurors and advisors during this year’s event.
Speaking further, the Vice Chairman of the LAIF Management Board, Lanre Adisa explained that the Creative Awards will hold in four categories namely, LAIF Television, LAIF Press, LAIF Outdoor and LAIF Radio. Each category will have 12 sub-categories.
Awards will be given in Gold, Silver and Bronze for each sub-category and the Gold winner of each sub-category will compete for grand prix in the category. In all 144 awards will be given. Lanre Adisa pointed out that entries for the 2012 awards commenced on August 1st, 2012 and will close on August 30th, 2012. Qualified entries for this year’s awards are campaign materials that were exposed between January 2011 and December, 2011.
As part of the new category, the Awards Management Board has introduced the ‘DIGITAL MARKETING” category starting with web banner designs, and a YOUNG LAIFERS category for practitioners 30 years old and below, in the industry. The 2012 edition will also include the annual Creative Award’s Seminar and Exhibition, a forum for extensive discussion of issues as it affects the practice of Advertising in particular and the industry at large.
The LAIF Awards & Dinner will hold on Saturday, November 3rd 2012 at the Federal Palace Hotel, Ahmadu Bello way, Victoria Island, Lagos, during which award plaques will be presented to award winning agencies. This year’s edition of the LAIF Awards dinner which will be spectacular, has also adopted the 2012 global theme colour “Tangerine” with a touch of Africa to the theme & dress code for the event, to further spice up the creative capabilities of all participating agencies, distinguished personalities and captains of industry who will be attending the creative awards seminar and diner event. The 2012 LAIF Awards is set to be the “melting point” for leaders and policy makers within and outside of the marketing communication industry in Nigeria.”