Every brand comes with its distinct feature. Just like the Olympics are traditionally held in August, the FIFA World Cup is associated with the month of June and July. After FIFA awarded the 2022 hosting right to Qatar, a middle-east country, football stakeholders; mostly the powerful western nations some of whom lost out in the bid, questioned the choice; stating the need for brand readjustment, as the summer weather condition in Qatar is not suitable for such brand of football festivity.
FIFA appears to have come to terms with the reality that the 2022 World Cup in Qatar will not be held in its traditional June/July slot, with the body’s General Secretary, Jerome Valcke confirming on Tuesday that the finals will be played between mid-November and mid-January.
Disclosing this n an interview with Radio France Valke said: “The dates for the World Cup (in Qatar) will not be June-July. To be honest, I think it will be held between November 15 and January 15 at the latest. If you play between November 15 and the end of December that’s the time when the weather conditions are best, when you can play in temperatures equivalent to a warm spring season in Europe, averaging 25 degrees. That would be perfect for playing football.”