Brand Name |
Number Of Unaided Brand Mentions (%) Received From Consumers |
|
39% |
|
38% |
|
35% |
|
34% |
|
30% |
|
29% |
|
27% |
|
25% |
|
23% |
|
22% |
|
21% |
|
20% |
|
19% |
|
15% |
|
14% |
The increasing importance of fashion brands generally, indicates that value – or more specifically, the perception of value-via-brand – is of much greater import to consumers, and ultimately, to the success of fashion brands. So it’s not surprising that consumers are looking to the brands – and the emotional engagement brands can create – to make a difference, to meet their expectations, and to delight. In the context of fashion, value isn’t just what consumers want their money to purchase, it’s how fashion fits consumers’ lifestyle, self-perception, and expectations, and how well the brand actually engages. While the fashion brands above emerged tops in terms of popularity and top-of-mind awareness, the following brands, according to the respected brand value site, Interbrand, has proven to be the most valuable. In the recently released list of top 100 most valuable brands, Louis Vuitton remains the most valuable fashion brand with a value of $24.9 billion, making the #17 position on the list. Louis Vuitton also has the distinction of being the first fashion brand to make the list, while increasing its value over the previous year by 6%. Of course, when it comes to how other fashion brands ranked, H&M falls in at #21, Nike at #24, and Zara at #36. The next valuable luxury label is Gucci, coming in at #38.
Fashion Brand Name |
Position On Interbrand List Of 100 |
Value ($Billion) |
% Change In Value(+/-) |
|
17 |
$24.1 |
+6% |
|
21 |
$18.1 |
+10% |
|
24 |
$17.08 |
+13% |
|
36 |
$10.8 |
+14% |
|
38 |
$10.1 |
+7% |