According to the General Manager, Disney Media Distribution, Emerging Markets, Giovanni Mastrangelo, the purpose for bringing Desperate Housewives to Africa is ‘to engage African audiences through locally relevant and entertaining storytelling.’
Mo Abudu, the CEO and executive chairman of EbonyLife, also affirmed this, saying the series spoke universally “to women and to men, about relationships, marriage and bringing up children. All those stories are there. And Africans are the original storytellers. Your grandparents would sit you down at night and tell you tales. We love a good story.” She further said “We are going to give the stories an African flavour,”
The Desperate Housewives series apart from its original US version already has five different versions produced for EMEA and Latin American audiences, including: a Turkish version,’Umutsuz Ev Kadinlari’, the Argentinean version, ‘Amas de Casa Desesperadas’, the Colombian/Ecuadorian version, the U.S. Hispanic version, ‘Donas de Casa Desesperadas‘, and the Brazilian version.