StarTimes has recorded over $220 million worth of investment in Nigeria over the last nine years.
The Newly appointed Chief Executive Officer of the media group, Mr. David Zhang, who disclosed this on Monday, noted that the company has directly employed more than 1,000 Nigerians and 3,000 staffs indirectly through its dealers.
He stressed that before the end of the second quarter of the year, the company will introduce a solar-powered panel to help manage the power problem Nigeria is currently facing.
“We all know the epileptic nature of our power supply; this solar power also comes with TV and inbuilt decoder, and if you already have your TV and decoder, you can just buy the solar power panel and sack NEPA right away as from July. We are not relenting. StarTimes is always thinking of how to make life better for Nigerians and Africans at large.
“Because of our influence in Africa, the Chinese government selected us to implement the access to digital satellite TV for 10,000 African villages, with Nigeria getting 1,000 of those villages. This project is almost completed and we are proud to be the contractors in all of Africa.”
According to its New CEO, StarTimes is making a lot of efforts geared towards getting more subscribers in Nigeria and Africa.
It could be recalled that sometimes last year the company reduced one of its highest bouquets from N2, 600 to N1, 900. Meanwhile, just about the same period, one of its major competitors, DSTV, increased its monthly subscription despite a court order to stop the hike.
Both companies have been at it for a while, throwing up marketing stunts to retain and attract prospective subscribers. While DSTV added android TV compatibility on their android app, StarTimes added more channels and content.
Star Times is currently negotiating for broadcasting rights for the upcoming African Cup of Nations and it also intends to secure broadcasting rights for the English Premier League (EPL) to Nigerian subscribers when the rights of its current holders expire.
Samson Oyedeyi
