Starbucks embarks on aggressive expansion on Chinese mainland

Wong said Starbucks was more resilient than ever after navigating challenges since the onset of the COVID-19 pandemic.

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Coffee giant Starbucks said Wednesday that its store count on the Chinese mainland was expected to grow to 9,000 by 2025, providing 35,000 new jobs for employees.

Belinda Wong, chairwoman of Starbucks China, said: “Through the launch of the Starbucks China 2025 purpose-driven growth agenda, we reaffirm our strong confidence in the prospects and opportunities of the Chinese market with concrete commitments and actions,” Wong said.

Wong said Starbucks was more resilient than ever after navigating challenges since the onset of the COVID-19 pandemic.

With an investment of about 1.1 billion yuan (about 159 million dollars), a Starbucks coffee creative park in Kunshan, east China’s Jiangsu Province, would be completed and put into operation in the summer of 2023.

Starbucks revealed that it planned to set up its first digital technology innovation centre on the Chinese mainland, spending more than 1.4 billion yuan.

The number of Starbucks stores on the Chinese mainland has grown dramatically over the past decade and would reach 6,000 by the end of the company’s fiscal year in September.