QNET, a global e-commerce and direct-selling establishment, says it is focusing on mindset change in financial literacy to continue expanding its operations in Nigeria.
Mr Biram Fall, Regional General Manager of the Sub-Saharan Africa Region of QNET, said this in a statement on Tuesday in Lagos while announcing the company’s growth, recognition and successes in 2022 as well as plans for 2023.
According to him, the company is introducing new product lines for greater impact.
Fall attributed the company’s success to high-quality products, a strong network of independent distributors, commitment to ethical business practices, and corporate social responsibilities.
He said that, in April 2022, QNET officially marked its entry into Nigeria by announcing a significant partnership with Transblue Ltd., making the latter QNET’s partner and representative in the Nigerian market.
“The association is built on the need to tap into the Nigerian market’s exuberance in direct selling and provide a globally recognised platform for customers and distributors to also facilitate sales and marketing that will significantly improve customer service management and local market penetration,’’ he said.
On the effectiveness of the partnership with Transblue Ltd., Fall said that it had been a game-changer.
“It has allowed us to reach new customers and expand our product offerings.
“We believe partnerships like this are key to our success, we look forward to growing and thriving together to deliver the best to Nigerians,” he said.
He said that QNET’s entry into Nigeria aligned with the Federal Government’s vision to partner with the private sector to boost economic recovery and transformative growth.
“The brand is positioning itself as a credible business entity set to create genuine entrepreneurial skills among the youths of Nigeria through well-established global e-commerce and direct selling ecosystems; hence, implementing a pilot phase of its signature financial literacy programme, FinGreen.
Fall described Nigeria as a society eager for business opportunities.
“It ranks among the fastest-growing markets for QNET mainly driven by the country’s entrepreneurial culture,” he said.
According to Mr Ajisafe Abiodun, Chief Executive Officer of Transblue Ltd., the programme has positively strengthened the company’s credibility.
“The World Federation of Direct Selling Association’s Annual Report 2021 shows that 125.4 million people are involved in direct selling with 74 per cent of them being women and 26 per cent, men.
“The direct selling industry has proved to be an attractive opportunity for women, providing flexible options for supplemental income.
“This further reiterates our aim for the FinGreen programme, which includes providing adequate skills and proper developmental training, particularly for youths, women and those embarking on entrepreneurship,” he said.
He said that more than 600 young people were trained to be financially literate and empowered at the programme’s pilot phase launched in June 2022.
“An initial number of 20 participants were introduced using the train-the-trainer module; they taught other youths in their communities using the peer-to-peer approach.
“This training saw young people in Lagos State and its environs involved and benefit,’’ he said.