Price War: Dangote Cement not running any promo now – Chiejina

The communication officer described the misleading reports as “mischievous, malicious and false” in all its ramifications.

Dangote Cement, Price, Promo,
Dangote Cement

The Management of Dangote Cement Plc has said it has not embarked on any sales promotion and neither has it adjusted its prices.

Chief Branding and Communications Officer, Dangote Group, Anthony Chiejina, made the denial in a statement issued in Lokoja on Tuesday.

Chiejina said that the company was already making moves to track and prosecute peddlers of such falsehood no matter how highly placed.

The communication officer described the misleading reports on sales promotion and price slash as “mischievous, malicious and false” in all its ramifications.

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“Already, the Management has formally notified the law enforcement agents to track down, name and shame the perpetrators of this devious and deceptive information.

“We hereby urge our customers and other stakeholders to continue patronising the high quality cement brand and be careful of scammers, who are bent on defrauding them of their funds,” he said.

BRANDPOWER recalls that BUA Cement Plc recently reviewed downward the ex-factory price of the company’s cement to N3,500, effective from Oct. 2.

It said the reduction in cement price was to spur development in the building materials and infrastructure sectors.
BUA had said the gesture is to allow Nigerians to enjoy the benefits of the price reduction before the completion of its plants.
“As per the commitment made to reduce prices and following a periodic review of our operations for efficiency, the management of BUA Cement Plc wishes to announce and inform our esteemed customers, stakeholders, and the public that effective October 2, 2023, we have decided to bring the price reduction forward.