NIKE TARGETS SELF-LACING SHOES IN 2015
The Nike brand has said it will thrill its customers with self-lacing trainers in 2015. A Nike designer, Tinker Hatfield who disclosed this yesterday said the company was working on power laces like those worn by time-travelling teenager Marty McFly in the classic film series.
Back To The Future II, set in 2015, includes a scene where McFly, played by Michael J Fox, slips on a pair of Nike High Tops that adjust automatically to his feet.
Hatfield told trainer news website Sole Collector: “Are we gonna see power laces in 2015? To that, I say yes!”
The company applied for a patent for “automatically lacing trainers” in 2010.A year later, Nike produced illuminating trainers based on those worn by McFly – the Nike Mag.A total of 1,500 pairs were auctioned off to raise money for the Michael J Fox Foundation, raising £3.4m ($5.7m).
Fox has Parkinson’s and his organisation funds research into the disease.Among those who bought the shoes were UK rapper TinieTempah – who spent £24,000 ($40,000) to own the first available pair – and fellow musicians Kanye West and Kid Cudi.