At an elaborate ceremony in LG showroom Lekki Lagos, LG Electronics officially signed a three-year renewable deal with Nigerian International Football player, Alex Iwobi as its brand ambassador. It was witnessed by officials of LG Electronics, Fouani Nig. Limited, members of the press and general public.
Speaking at the unveiling, Managing Director, LG Electronics West Africa Operations, Mr. Taeick Son, “The choice of Alex Iwobi went through a thorough process and in the end we chose him, going by his antecedent in the field of play and most importantly how he is generally perceived as a player around the globe.
“We have no doubt whatsoever that he is the right face to represent the brand, and at the end he would do us all proud.”
Iwobi said he was delighted with the partnership, and pledged to represent the electronics firm well.
“For me this is a rare privilege and honour to be the brand ambassador of a renowned electronics giant as LG Electronics. It’s been amazing the way they’ve treated me and I’m honoured to represent them on-and-off the pitch; I’m looking forward to a successful journey that we are definitely going to have. As an ambassador of the brand, I will continue to perform in ways that connect with the performance of the brand in millions of homes,” he stated.
Also, Managing Director, Fouani Nigeria Ltd, Mohammed Fouani, was full of praise for the player, saying his goal last year against Zambia in Uyo, which earned Nigeria a place at the 2018 World Cup, played a major role in the decision to sign him on.
He stated, “He is skillful and full of youthful energy, an inspiration to millions of youths who one day long to play football; he indeed represents the future of football; a quality that made him the preferred choice as a brand ambassador for LG Electronics.
“When he scored that goal, it brought a lot of relief to 200 million Nigerians and we felt we wouldn’t let it go without appreciating him. Our commitment is not to generate money but to sponsor talents in Nigeria. For us, there’s a hero (Iwobi) amongst us, and he shall be honoured
“So, I’m particularly happy this deal, which brings a unique opportunity for both Alex Iwobi as our ambassador and LG Electronics as the brand, has been sealed. This collaboration would obviously pay off in the long term.”
Posted by Juliet Ekwebelam (Punch)
