LaCasera sales growth expands dealership network



In a bid to appreciate and celebrate its distributors for their support and loyalty, the LaCasera Company, over the weekend, rewarded its loyal distributors for performing exceptionally well in the year 2013.

The LaCasera partners’ conference, a yearly event, was held in Lagos. It witnessed a huge turnout of distributors from across the country.

One of the highlights of the colourful and well-attended event was the presentation of awards to distributors that distinguished themselves in enhancing sales for the company in the year 2013. In addition to the awards, distributors also went home with fantastic QPS prizes, ranging from Ford Ranger vans to cash prizes amounting to N60 million.

Speaking at the event, Dileeban Ponniah, chief operating officer of the company, said: “I am highly honoured to be here to celebrate, recognise and reward our esteemed distributors who have consistently shown great loyalty to our company with their unflinching support to our growth and aspirations.

“Your immense efforts have contributed to the phenomenal growth of the company, and we are indeed proud and thankful to be associated with you.”

One of the distributors, Divine Plaza, from Abuja expressed his appreciation to LaCasera for the kind gesture, noting that the quality of the brand ensured that sales grew effortlessly, saying “with occasions like this to encourage us, the only outcome is a stronger long lasting relationship between the company and its trade partners.

“We look forward to a fruitful and trustworthy relationship in the years to come. The general manager, Peter Candlish also highlighted in his address that our distributors have created a strong distribution network, which can support launch of new products and flavours thereby helping the company grow faster.”

The chief operating officer also implored distributors not to relent as the company’s vision of maintaining its leading status was still on course, adding that the company was more than ready to constantly look for ways to make the relationship with her distributors mutually beneficial.

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