What defines an iconic brand?
Timelessness, the marriage of form and function, and the demonstration that it is living up to its values and promises. “History and pride become an influential part of how iconic brands operate,” according to a BizCommunity article.
Americans see the big McDonald’s arches and have memories of childhood. Budweiser represents the all-American lager. African countries have brands that bring up similar feelings of familiarity and comfort for locals. One way you can tell how well these brands have stood the test of time is by the number of likes they have on Facebook.
Check out these iconic African food and beverage brands:
1. Mr. Bigg’s (Nigeria)
To give you an idea of how beloved this fast-food chain is, its Facebook page — Nigerians Love Mr. Biggs — has more than 20,000 likes. The restaurant is made to resemble McDonald’s with a yellow and red color scheme and it was one of Nigeria’s first fast food chains. The chain began as a coffee shop in the 1960s and evolved into more than 170 restaurant locations. The menu is fun and eclectic with things like fried plantain chips, meat pies and burgers.
2. Cuca Beer (Angola)
Cuca is Angola’s largest beer and beverage manufacturer, holding a massive 90 percent share of the country’s beer market. In Angola you’ll see Cuca umbrellas providing shade in outdoor eating areas at restaurants and cafes almost as much as you see Coca-Cola umbrellas outside American restaurants.
3. Fan Milk (Nigeria)
Fan Milk is a leading manufacturer of frozen dairy products in Nigeria. Mobile ice cream vendors — micro-franchisees — and convenient stores have ice boxes full of the fun, colorful products such as Fanice individual ice cream containers and ice cream lollies. The company has been around since 1963.
4. Dufil Prima Food Indomie (Nigeria)
Indomie is to Nigeria is what Ramen is to America. Indomie is made by the Dufil Prima Foods. The company was established in 2001, and Indomie instant noodles quickly became a staple in Nigerian pantries.
5. Bisco Misr (Egypt)
Bisco Misr is a food distributor that originally intended to make quick, energizing snacks for soldiers and children when it was founded in 1957. Today it is one of Egypt’s largest providers of baked goods and confectioneries. The brand is known for packaged biscuits, corn flakes and packaged cakes.
6. Juhayna (Egypt)
Juhayna is a leading manufacturer of dairy and juice products in Egypt. Since the company was established in 1983 it has come up with 209 products including cooking cream, yogurt, probiotic beverages and children’s health drinks. No matter what part of the supermarket you’re in in Egypt, you’ll probably find a Juhayna product.
7. Shoprite (South Africa)
Shoprite has been a leader in the South African supermarket market scene since 1979, and has been named the country’s top supermarket every year in the Sunday Times Top Brands Survey. The full service supermarkets also have pharmacies, liquor stores and membership rewards programs like the ones you’d find in the U.S. at Ralphs, Vons, Albertsons and the like.
8. Peak (Nigeria)
Peak is a diary brand by FrieslandCampina WAMCO Nigeria that has been around since 1954. It produces powdered and condensed milk enhanced with vitamins and minerals. Peak Milk has a Facebook page with 278,094 likes.
9. Wimpy (South Africa)
Wimpy is a fast food chain that first opened in 1967 in Durban. Wimpy is owned by the same company as Burger King, and you can see some similarities of the stylizing in the logo, with the Wimpy name crammed between two buns. Wimpy is well known as a breakfast place but also serves burgers, sandwiches and salads.
10. Tempo (South Africa)
Tempo is a chocolate bar produced by Cadbury South Africa. It’s a shortcake biscuit covered in caramel and Cadbury chocolate. Tempo has been on the market since 1983 and it immediately stood out for its blue packaging.
St. George Beer is a pale lager named for Ethiopia’s patron Saint. St. Georges Brewery was founded in 1922 and the beer has since become a staple of local bars. The beer doesn’t always get the greatest reviews from beer aficionados, but it’s sort of an everyman’s beer, much like Budweiser or Coors in the U.S.