By Segun Oniyide
After crossing the 18M subscribers mark February this year, within 5 years of operating in Etisalat Nigeria has again recorded another impressive commercial performance with a 13 per cent growth for Qtr 1 2014 as against that of Qtr 4 of 2013.
Despite being the last entrant into the highly competitive telecommunication market, Etisalat Nigeria has proved itself as a brand to reckon with in terms of innovation and has been the fasted growing telecommunications company. And the company accounts for more than 14 per cent of the nation’s mobile subscribers’ market share.
Worthy of note is that data for the month of May 2013 after enabling Mobile Number Portability, revealed that Etisalat got 29 per cent of total number of subscribers that exercised their porting right as against Airtel’s 44 per cent, and the two operators also lost 17 per cent and 11 per cent of their old subscribers, respectively.
In recent time, the telecommunications company exited 74 members of staff in a bit to strengthen operations as well as improving efficiencies across all its areas of business – a reinforcement of the company’s zeal to maintain a high performance culture through its people.
Commenting on this, the Acting CEO, Etisalat Nigeria Matthew Willsher said it’s a strategic business decision in the company’s journey to match structure and quality of delivery with customers’ expectations as that makes customers happy which translate to a successful business