It also plans to unlock the potential of the country’s digital ecosystem for brands and agencies.
The company’s Managing Director for Nigeria, Mr Tintin Imevbore, said these on Thursday in Lagos during the company’s inauguration.
Ad Dynamo by Aleph is Africa’s largest digital media reseller and Meta’s authorised sales partner for Nigeria.
Imevbore said that the company was committed to helping brands succeed in the Nigerian market by connecting them with millions of consumers across the country and beyond.
“We are excited to be entering the Nigerian market; Nigeria is a rapidly growing digital economy with a young and tech-savvy population.
“We believe that there is a huge opportunity for brands to reach their target audiences through digital advertising.
“At Ad Dynamo by Aleph, we have a proven track record of helping brands achieve their digital advertising goals.
“We have a deep understanding of the Nigerian market and we work with a wide range of partners, including Meta, Twitter, Spotify, Snapchat, TikTok, Amazon, and Yahoo.
“We are confident that we can help brands reach their target audiences and achieve their business goals, “ he said.
Also, the company’s Regional Marketing Manager, Mr Michael Owatunde, said the company was committed to bridging the gaps among the platforms, businesses, and advertisers.
Owatunde said: “There are many challenges deterring business owners, and advertisers to leverage these platforms effectively.
“Some of those issues are payments; lack of personnel; when people have problems, they do not know who to talk to; when their advertisements are not performing well, they do not have the idea of how to solve it.
“So, we brought the payment solutions to make sure that it is easy to do transactions locally, and ensure that the advertisers are properly trained on how to leverage digital advertising.”
In his remarks, the Global Partner, and Chief Operating Officer of Aleph, Mr Ignacio Vidaguren, said that Nigeria was a very important market in the company’s plans, especially with the size of the population and the growth.
Aleph is the world’s leading digital global enabler of digital advertising in emerging countries.
“For us, to be an active participant in the marketing digital space is very important and we are very happy that now we are building our significant team.
“We are representing first-class partners like Meta, Twitter, and Spotify, and we are going to bring some more, and we will really invest to be a relevant player in this space in Nigeria.
“This will thrive in Nigeria, certainly, because we have a lot of experience; we have been doing this for 18 years and we have seen how digital advertising continues to grow, especially, in emerging markets.
“Also, we believe that Nigeria is still in early steps but is growing very fast, and with our participation and the growth the country is having, we will be able to multiply that and we will be very successful, “ Vidaguren said.
