SPORTOGRAPH

In spite of the N13.9 billion that has accrued to the Nigerian Football Federation between 2016 till date, allegations of corruption and gross mismanagement from the apex body have continued to jeopardise Nigeria’s chances at both continental and global tournaments. BRANDPOWER examines the effect of the mismanagement of funds which has translated into non-payment of wages and allowances to the Nigerian football teams and their coaches in recent times.

After securing two of the most remarkable European comebacks of all time, Tottenham and Liverpool will meet in an all-English Champions League Final showdown in Madrid. In our consistent tradition of appraising big soccer contests, BRANDPOWER interrogates the likely possibilities, tactics and records that will determine which of the two English teams will return home in glorious fashion.

As traditional marketing limps, I have been thinking a lot about the challenges facing marketing directors in these times of economic downturn. As a marketing communications (marcomm) practitioner, my thoughts centre mostly around the impact of marketing spend on consumer behaviour and attitudes in the marketplace. Especially, what’s going on in the consumer channel and what mix is working in the pursuit of marketing objectives and how is this being driven from the C-Suite and corporate strategy?

Manchester City came from behind to retain the Premier League title in style with a 4-1 victory at Brighton on the final day of the season.

The final run of the Premier League will take place this weekend to the breath-taking delight of millions of football enthusiasts across the globe. This year’s title run has proven to be one of the fiercest and most thrilling league duels in the history of the English Barclays Premier league. Manchester City are overwhelming favourites to retain the title they won last year after edging past Leicester on Monday. The Citizens will need to drop points at Brighton to give Liverpool any chance of snatching the trophy on the final day. So will the results go with the form, or is there one last twist in the tail? BRANDPOWER interrogates the possibilities...