SCRAMBLE FOR NIGERIAN BUSINESS:A GUERILLA FIGHTER’S DESPERATE APPROACH
It was with shock and embarrassment that I saw a recent hatchet job done by a forgotten Nigerian journalist for a foreign businessman not...
BRANDING: THE FUTURE OF NIGERIAN POLITICAL BRANDS
It is interesting to see how Nigerian politicians generally pay scant attention to how they are perceived by the electorate and fellow citizens. This...
CENTENARY: PRESERVING THE NIGERIAN BRAND
So, should Nigeria celebrate at 100 years or not? A good number of Nigerians will be quick to say that due to the multitude...
2013 is Do or Die for Nigerian Airline Brands
Doing business in Nigeria is not a tea party, at least so says the World Bank and its private sector arm - the International...
THE BRAND MANAGEMENT CHALLENGE FOR NIGERIAN INSTITUTIONS
it is interesting to observe that many Federal institutions now have television programmes to showcase their activities. Some states are also not left behind...