If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story- Simon Mainwaring, Brand futurist.
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TikTok to launch online election centres to counter misinformation
TikTok has unveiled plans to launch online election centres on the platform as part of its efforts to support electoral integrity during 2024.
The video-sharing...